Getting guerilla at Macworld – 360Conferences marketing


Tom and I have almost no marketing budget. For each event we spend, maybe on the upside, $4,000. That’s it, and that’s the upper boundary of our spend. That’s not counting shirts and stuff, I’m only thinking pre event stuff; stickers, fliers, etc.

Typically our marketing money goes towards fliers. Fliers that we send to Adobe Flex User Group Managers to hand out, when they raffle off a free pass to 360|Flex. For 360|iDev, there aren’t as many User Groups, and really there’s no official groups, just meet ups.

So we did a little guerrilla marketing, we went to Macworld.

Other than actual event days, the day spent at Macworld was the first day Tom and I have spent doing physical, 360Conferences, work. It was quite exhilarating.

We went to every booth that looked like it was iPhone software related, spoke to the folks at each, invited them to speak/sponsor.

We dropped fliers on tables, every table we saw actually, LOL.

It was pretty sweet! Once we’re full time, i can imagine a lot more guerilla warefare taking place.

It’s pretty nice to be doing something like that and knowing it can have an impact on your business.

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