It often sucks being a non software startup

John

I love creating things, writing software was for a long time very fulfilling. The thought however of doing a software startup, doesn’t do much for me now. Or rather, me being the code writer doesn’t. Which poses interesting problems.

360|Conferences, Corp is a purely service business. Our offering is our abilities, our community, and ourselves. That’s it. No app, no website, no SAAS, nothing that can be bought, sold, or processed. (bonus points if you got that)

We can’t attract investment capital in the traditional tech start up way, since we don’t have any ‘out’ or clear return. To quote David Cohen (whom I hope to meet in person one day!) “i think raising money right now, especially for a business that doesn’t have the best scale economics, is just tough. there’s not much debt money available.

Our business however, works like any other, we require capital to continue, we’re bootstrapping, and that get’s us sorta kinda by, but the reality is we need capital like any other start up business that needs to expand it’s offerings. It’s quite the conundrum to be sure.

It’s one of those weird start up problems, that I never really thought about in starting on this adventure. We figured bootstrapping would be just fine, but in actually executing on our business we’ve found that we’re at a place where we can’t easily do more events without the free time of paying ourselves, but we can’t pay ourselves full time (or even part time) without doing more events.

I re-stumbled across this blog post and it gave me some hope, I think our ’13 months’ is a bit longer than 13 real calendar months since our events are spaced apart and there’s low periods.

I think 360|Confferences is at this tipping point right now, we just have to hold on. Hope we can.


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