Comments on: Setting your price http://www.ourstartupstory.com/setting-your-price/ Tracking the journey of some startups Thu, 25 Mar 2010 19:03:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: John Wilker http://www.ourstartupstory.com/setting-your-price/comment-page-1/#comment-2607 John Wilker Mon, 15 Jun 2009 23:54:49 +0000 http://www.ourstartupstory.com/?p=305#comment-2607 Yeah, ditto what Tom said. Price is tough. It seems to be you're either "enterprise" priced, and (in our case) small shops and developers can't afford it, so they have to choose, established event (WWDC, or MAX) or our event. Or priced low enough for those indies and smaller shops to get in, but look "cheap" even when it's not accurate. Man, this is a good one! Yeah, ditto what Tom said. Price is tough. It seems to be you're either "enterprise" priced, and (in our case) small shops and developers can't afford it, so they have to choose, established event (WWDC, or MAX) or our event. Or priced low enough for those indies and smaller shops to get in, but look "cheap" even when it's not accurate.

Man, this is a good one!

]]> By: Tom http://www.ourstartupstory.com/setting-your-price/comment-page-1/#comment-2605 Tom Mon, 15 Jun 2009 23:17:51 +0000 http://www.ourstartupstory.com/?p=305#comment-2605 I wonder the same thing about our conferences all the time. We offer more per show for less money than other shows. I wonder if many people bypass us because we're perceived as "cheap". Also I wonder the same thing about our conferences all the time. We offer more per show for less money than other shows. I wonder if many people bypass us because we're perceived as "cheap". Also

]]> By: Jeffry Houser http://www.ourstartupstory.com/setting-your-price/comment-page-1/#comment-2592 Jeffry Houser Mon, 15 Jun 2009 14:44:17 +0000 http://www.ourstartupstory.com/?p=305#comment-2592 This is definitely something I struggled with for Flextras. We make the assumption that it'll take 4x as long for us to prepare something w/ optimal reuse than it would take for a programmer to build it "Good enough" for their own application. So, if we spend 8-12 weeks building a component, we anticipate the programmer can do a "Good enough" version themselves in 2-4 weeks, or less if they have a jumping point, such as a similar open source project. We price our single domain edition at a 3-6 of Flex consultant time; and a Unlimited Domain w/ Source edition at a 1-3 days of Flex Consultant time; depending how much the Flex Consultant makes an hour. By providing a no cost developer edition we hope to boost the perceived value. The programmers can prove, hands down, that the component works in their application w/o any money leaving hands. That makes Flextras a bit unique in its space. I believe Flextras has a good mix, but I'm not convinced I'm communicating it well in our marketing materials. I also feel that there is perceived price for certain types of products and it may be hard to get people to get their heads around a different pricing model. The music industry is a great example of people not getting their heads around new business models. This post is definitely good brain food. This is definitely something I struggled with for Flextras. We make the assumption that it'll take 4x as long for us to prepare something w/ optimal reuse than it would take for a programmer to build it "Good enough" for their own application.

So, if we spend 8-12 weeks building a component, we anticipate the programmer can do a "Good enough" version themselves in 2-4 weeks, or less if they have a jumping point, such as a similar open source project.

We price our single domain edition at a 3-6 of Flex consultant time; and a Unlimited Domain w/ Source edition at a 1-3 days of Flex Consultant time; depending how much the Flex Consultant makes an hour.

By providing a no cost developer edition we hope to boost the perceived value. The programmers can prove, hands down, that the component works in their application w/o any money leaving hands. That makes Flextras a bit unique in its space.

I believe Flextras has a good mix, but I'm not convinced I'm communicating it well in our marketing materials. I also feel that there is perceived price for certain types of products and it may be hard to get people to get their heads around a different pricing model.

The music industry is a great example of people not getting their heads around new business models.

This post is definitely good brain food.

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