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	<title>Our Startup Story &#187; Startup Hub</title>
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	<link>http://www.ourstartupstory.com</link>
	<description>Tracking the journey of some startups</description>
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		<title>Philly Startup Leaders Interviews.</title>
		<link>http://www.ourstartupstory.com/philly-startup-leaders-interviews/</link>
		<comments>http://www.ourstartupstory.com/philly-startup-leaders-interviews/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:18:36 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[360|Conferences]]></category>
		<category><![CDATA[John Wilker]]></category>
		<category><![CDATA[Running Your Business]]></category>
		<category><![CDATA[Startup Mentality]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[Startup Hub]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.ourstartupstory.com/?p=345</guid>
		<description><![CDATA[I just started watching the videos, which I plan to rip and put on my iPod (sorry youtube, but these are gonna be gold mines I'll want offline), but what's nice it's not your typical tech startup schmoes talking about how great they are, how hard it is, how cash flow something to worry about tomorrow, etc.

These videos talk about real entrepreneurship (IMO), not just the sexy tech startup stuff.

Great find Jeff!]]></description>
			<content:encoded><![CDATA[<p>Jeff tweeted about this, and I had to write a post about it.</p>
<p>I had no idea this group/organization existed, but <a href="http://phillystartupleaders.org/starter-stories/" target="_blank">Philly Startup Leaders</a> has a video  series (6 deep at the moment)</p>
<p><img class="alignnone size-full wp-image-346" title="Screen shot 2009-11-04 at 9.22.21 AM" src="http://www.ourstartupstory.com/wp-content/uploads/2009/11/Screen-shot-2009-11-04-at-9.22.21-AM.png" alt="Screen shot 2009-11-04 at 9.22.21 AM" width="579" height="351" /></p>
<p>I just started watching the videos, which I plan to rip and put on my iPod (sorry youtube, but these are gonna be gold mines I&#8217;ll want offline), but what&#8217;s nice it&#8217;s not your typical tech startup schmoes talking about how great they are, how hard it is, how cash flow something to worry about tomorrow, etc.</p>
<p>These videos talk about real entrepreneurship (IMO), not just the sexy tech startup stuff.</p>
<p>Great find Jeff!</p>
]]></content:encoded>
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		<title>What should a startup focus on: profits or expansion?</title>
		<link>http://www.ourstartupstory.com/what-should-a-startup-focus-on-profits-or-expansion/</link>
		<comments>http://www.ourstartupstory.com/what-should-a-startup-focus-on-profits-or-expansion/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 14:07:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Andrew Westberg]]></category>
		<category><![CDATA[Ben Stucki]]></category>
		<category><![CDATA[Jeffry Houser]]></category>
		<category><![CDATA[John Wilker]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Startup Mentality]]></category>
		<category><![CDATA[Tom Ortega]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Startup Hub]]></category>
		<category><![CDATA[VC Funding]]></category>

		<guid isPermaLink="false">http://www.ourstartupstory.com/?p=96</guid>
		<description><![CDATA[This post is in response to a recent article on Businessweek, entitled &#8220;A Wrench in Silicon Valley&#8217;s Wealth Machine&#8220;.  It&#8217;s our first panel style post where we ask our startup contributors to give their views on a certain topic.  Let&#8217;s hope it works out. :) -=-=- John&#8217;s Thoughts: VC&#8217;s seem to be largely morons and [...]]]></description>
			<content:encoded><![CDATA[<p>This post is in response to a recent article on Businessweek, entitled &#8220;<a title="Businessweek article" href="http://www.businessweek.com/magazine/content/08_52/b4114082618241.htm" target="_blank">A Wrench in Silicon Valley&#8217;s Wealth Machine</a>&#8220;.  It&#8217;s our first panel style post where we ask our startup contributors to give their views on a certain topic.  Let&#8217;s hope it works out. :)</p>
<p>-=-=-</p>
<p>John&#8217;s Thoughts:</p>
<p>VC&#8217;s seem to be largely morons and most startups seem to be the perfect match.</p>
<p>Only a startup would exist and not have a plan to make money. Only a VC would give money (large, large sums of money) to a startup that would &#8220;Make money in the future&#8221;, if everything goes according to plan.</p>
<p>That&#8217;s not to say startups have to be profitable or even bringing in money when they start, but Digg is what? 2? 3 years old? And not making money still.</p>
<p>From <a href="http://www.businessweek.com/magazine/content/08_52/b4114082618241.htm?campaign_id=rss_daily" target="_blank">Businessweek</a></p>
<p style="padding-left: 30px;">Jay Adelson, Digg&#8217;s chief executive, says it&#8217;s clear the environment has changed for all startups. With venture money harder to come by, entrepreneurs have to concentrate on building their businesses. He says Digg is dialing back some expansion plans and trying to reach profitability as soon as possible. &#8220;All I care about is making sure the business foundation is solid,&#8221; Adelson says.</p>
<p>Really? Now the focus is on profitability? Now that they&#8217;re being seen for what they are? Just another over hyped startup with no clue how to make a dime, hoping that profitability will find them on its own.</p>
<p>What really amazes me is that all the Digg fanboys and gamers of the system singing Digg&#8217;s praise etc. are simply filling Digg&#8217;s DB with data that they [Digg] intends to sell. Sell for a retardedly over valuated price of 300m! Holy crap! Smooth move guys, give your meta data and attention to Digg so they can hope to sell it. NICE!</p>
<p style="padding-left: 30px;">One reason may be that Digg&#8217;s public profile is much larger than its financial might. Last year the company lost $2.8 million on $4.8 million in revenue, according to Digg financial statements reviewed by BusinessWeek. In the first three quarters of 2008, Digg lost $4 million on $6.4 million in revenue. Adelson declined to comment on the figures.</p>
<p>Those better be some damn good Christmas parties, and some 70 and 80&#8242;s style whoring and coke snorting, I&#8217;m talking Studio 54 here. Lost 4 million? On what? It&#8217;s a site that people give content too, they don&#8217;t pay for it! Oh wait, Diggnation probably isn&#8217;t cheap to produce, that explains it.</p>
<p>As some one who runs a business completely in boot strap mode, it&#8217;s insane to imagine how some of these businesses can exist. Tom and I started &#8217;08 owing 15k on our line of credit and were contemplating closing up shop rather than continue moving into debt. Startups seem to have mastered the art of spending money that isn&#8217;t theirs in exchange for retarded amounts of their company and probably a sizable chunk of soul.</p>
<p>Is it worth it guys? You couldn&#8217;t have done with out millions of someone else&#8217;s money?</p>
<p>-=-=-</p>
<p>Tom&#8217;s Thoughts:</p>
<p>I wouldn&#8217;t say all VCs are morons, just the dumb ones.  :)  Perhaps that should read the greedy ones.  I understand VCs provide more than just capital.  Take a look at eBay.  It was successful, but Pierre realized that he didn&#8217;t have the knowledge needed to take the company to the next level.  VC investment helped him get Meg.  Then there are visionairies that have expensive visions but the visions have profits in mind ala Bezos.  Amazon took what, 4 years to reach profitability?  But Bezos had the system worked out in his head to reach profitability.  Heck, at least it was a goal for those 4 years.</p>
<p><strong>Article Snippet 1: With venture money harder to come by, entrepreneurs have to concentrate on building their businesses.</strong></p>
<p>Now, that could just be poor writing on the author vs something dumb Jay Adelson said, but that line just blows me away.  What the heck kind of statement is that?  What entrepreneur doesn&#8217;t concentrate on building a business?  And what kind of people give that entrepreneur millions of dollars?</p>
<p>I&#8217;ll be honest.  I thought about approaching investors to help us grow 360|Conferences in the early days.  However, I realized we had no street cred. We had never ran a conference before, much less a conference business.  Even now, John and I are contemplating approaching angel investors, but I still tell John, &#8220;We&#8217;re profitable, but I don&#8217;t think anyone will care.  We&#8217;re not trying to take on the world and we&#8217;re definitely not sexy.&#8221;  John and I have spent a lot of time making our business what it is.  Sure it&#8217;s been tough, but we went from no money investment on either of our parts to making some money in less than 2 years, part-time.  People think we put on the best conference they&#8217;ve ever been to and are shocked to find out it&#8217;s just John and I doing the biz, part time.</p>
<p>The reason I think we make money and why people love our events is because from day one, we&#8217;ve always concentrated on building our business.  John asked during year 1 of our biz,  &#8220;Why didn&#8217;t you quit this idea like you did many others in the past?&#8221;  My answer came swift and still rings true to this day, &#8220;Someone trusted me with their hard earned money and it is my duty to live up to that trust by providing them the very best service.&#8221;  The only way you can provide a great service is by building your business.</p>
<p><strong>Article Snippet 2: [Adelson] says Digg is dialing back some expansion plans and trying to reach profitability as soon as possible. &#8220;All I care about is making sure the business foundation is solid.&#8221;</strong></p>
<p>Here&#8217;s where millions of someone else&#8217;s dollars makes you delusional.  Whereas Digg is <em>now</em> gonna focus on profitability vs expansion, John and I have been focused on profitabilty and are now looking at expansion.  I didn&#8217;t go to business school, so maybe that&#8217;s why I&#8217;m lost.  But don&#8217;t you usually test an idea out first to make sure it makes money?  Then once you&#8217;re profitable, you move on to expansion?  Like I&#8217;ve always told John, &#8220;Our profit model depends on x number of attendees per show.  If we don&#8217;t get those numbers, that means people don&#8217;t like our show.  We either need to change to get those numbers or leave the biz as our ideas obviously are all wrong.&#8221;  Now x is not in the millions or billions, we&#8217;re talkin roughly a few hundred.  But if there is no profit in sight, then you may have a good idea, but you surely don&#8217;t have a good business.</p>
<p><strong>Article Snippet 3: </strong><strong> In the first three quarters of 2008, Digg lost $4 million on $6.4 million in revenue.</strong></p>
<p>Now, I won&#8217;t make accusations about what Digg did with that money.   John could be right, but I&#8217;m sure there&#8217;s some costs we&#8217;re just not seeing.  Some people accused us of throwing an &#8220;orgy&#8221; when we spent $90K on food, but after you realize a 6 oz soda costs $4.  You can see how fast things add up.  One thing companies should do is be more transparent.</p>
<p>I&#8217;m not saying throw your quickbooks file on the net. (Yes, I know they don&#8217;t use Quickboooks, just work with me will ya.)  But lay out what gets spent where.  Show people what you&#8217;re doing with the money.  If nothing else, your customers will tell you what your spending too much on.  Though I&#8217;m not sure that would work for Digg.  They have users and not customers, i.e. no one pays them to do a service.  Maybe that&#8217;s the problem then.</p>
<p>Can you be defined as a business if you don&#8217;t have customers?  Or more importantly can you be called a business if you don&#8217;t focus on profits?</p>
<p>-=-=-</p>
<p>Andrew&#8217;s Thoughts:</p>
<p>My preference in starting a new business would be the conservative approach.  Save up money from a standard W2 job until you have a nice emergency fund before going for it.  Focus on those projects that get you to profitability the quickest.  Anytime you take money that you haven&#8217;t earned whether from a bank or from a VC, you&#8217;re giving up some control of how your business runs.  Unless the idea is truly revolutionary and needs to explode quickly, I&#8217;d stay away from taking VC or bank funds and doing it the old-fashioned way.  Having excess VC funds around is just plain distracting and a false sense of security.  It doesn&#8217;t make sense to have all those parties if you haven&#8217;t earned a dime.  Having a tight budget early on also forces you to find unique and cheaper ways of doing things.  One example would be a VC-funded startup throwing servers at a scalability problem whereas a self-funded startup would be forced to re-factor and optimize their code for maximum scalability.</p>
<p>-=-=-</p>
<p>Jeffry&#8217;s Thoughts:</p>
<p>Are VCs Morons?  I don&#8217;t think so, but I do get the impression they only expect 1 in 10 of their ventures to be succesful; kind of like the traditional record company model.  That 1 success makes up for the 9 failures many times over.  With that in mind, I may consider factors other than the business plan when investing in companies such as enthusiasm and adaptability of the owners.</p>
<p>Cash flow is king, especially in a down economy.  Generating profit should always be a much higher focus than expansion.  Build your profit model right into the business from the start.  Think it through before you start coding or building the service.  Controlled growth is the best way to build.</p>
<p>-=-=-</p>
<p>Ben&#8217;s Thoughts:</p>
<p>I have to say, I think this is a trick question. Let&#8217;s look at it this way, &#8220;What should a baby focus on: feeding itself or growing up?&#8221;. I guess the answer would be &#8220;yes&#8221;. Startups, like babies, require further growth by definition; otherwise you&#8217;re just running a business. So if a startup focuses solely on profit, it may never take the risks that are required to grow. By the same token if a startup focuses only on expansion fueled by VC money, it may not have legs to stand on when it needs to back up those extravagant claims it made (a la Digg). I&#8217;m not saying that VC is invalid or that projects with big ambitions (like mine) are dead, but I do think that inflated egos, hot-air pitches, and over-valued stocks are being market-corrected in short order. Hopefully that&#8217;s a good thing.</p>
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