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	<title>Our Startup Story &#187; Tom Ortega</title>
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	<description>Tracking the journey of some startups</description>
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		<title>Tom Ortega &#8211; The Eventual Entrepreneur</title>
		<link>http://www.ourstartupstory.com/tom-ortega-the-eventual-entrepreneur/</link>
		<comments>http://www.ourstartupstory.com/tom-ortega-the-eventual-entrepreneur/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:49:01 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[360|Conferences]]></category>
		<category><![CDATA[Introduction]]></category>
		<category><![CDATA[John Wilker]]></category>
		<category><![CDATA[Tom Ortega]]></category>

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		<description><![CDATA[It&#8217;s taken me far too long to become an entrepreneur.  How long?  It was 1986 and I was roughly 11.  I walked onto the playground, went straight to my best friends and said, &#8220;I&#8217;m gonna be a successful businessman when I grow up.&#8221;  To which, they said, &#8220;Doing what?&#8221; I was stumped.  &#8220;I don&#8217;t know.  [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s taken me far too long to become an entrepreneur.  How long?  It was 1986 and I was roughly 11.  I walked onto the playground, went straight to my best friends and said, &#8220;I&#8217;m gonna be a successful businessman when I grow up.&#8221;  To which, they said, &#8220;Doing what?&#8221; I was stumped.  &#8220;I don&#8217;t know.  I just know it&#8217;s going to be successful.&#8221;  From that day forward, that was fact to me in my mind.  It wasn&#8217;t a &#8220;I hope to someday&#8221; or a &#8220;I wonder if&#8230;&#8221; it was a matter of inevitability.  So, I did what any rational person would do, I started prepping.</p>
<p>My dad taught me something very important a few years earlier.  He said, &#8220;Whatever you want to know, there&#8217;s a book on it.  Go find it and read it.  You&#8217;ll get all the answers you want.&#8221; It made sense to me then, and still makes sense to me now.  I can&#8217;t remember what my first business book was or when I read it.  I wish I could though, that&#8217;d be sweet.  I can&#8217;t really remember because I&#8217;ve read a few hundred over my life time.  No, I ain&#8217;t bragging.  I&#8217;m just laying out the facts, so you can determine my street cred.  The way I saw it was like this:  &#8220;If I&#8217;m going to be a successful business person someday, I better learn how to do it.&#8221; And like pops said, the only way to do that was through books or so I thought.</p>
<p>In 6th grade, another thing happened.  My mom took me shopping at Sears.  She bought me a pimp outfit.  (She still has the picture of me in it, I&#8217;ll see if I can dig it up and post it.)  On the drive home, she said, &#8220;I can&#8217;t really afford to buy you the kind of clothes you want.  If you&#8217;re going to want certain clothes, you&#8217;ll need to make money and buy them yourself.&#8221;  Therefore, I got to work.  I never had an allowance.  I always worked to make my money.  I mowed lawns, babysat, worked at the school snack bar, and even had a stint at <a title="My only fast food job" href="http://chuckecheese.com/">Chuck E. Cheese</a>.</p>
<p>I went to college for a year.  It was a private university (<a title="My would-be Alma Mater" href="http://ups.edu/" target="_blank">UPS</a> in Tacoma, WA).  I was paying over $20K a year for that school.  It didn&#8217;t make sense to me.  &#8220;Let&#8217;s see.  I can pay $20K a year or I can go to work and surely make at least $20K a year.&#8221;  So I dropped out and started working for the man in January 1995.</p>
<p>For 13 years, I worked for over 10 different companies.  From the first job to my latest job, I did the same thing.  I analyzed the heck out of each company.  I looked at what they did good and what they did bad.  I watched their mistakes and learned from them.  I pondered on what I&#8217;d do differently if I were in charge.  Again, I did all this for the sake of applying to my own business someday.</p>
<p>I&#8217;ve dabbled in business (my own businesses) over those same 13 years.  Most of those were not very serious though and never made it past the idea stage.  It wasn&#8217;t until October of 2006 that I finally ran with an idea.  <a title="John Wilker's Blog" href="http://johnwilker.com" target="_blank">John</a> and I, with some help from <a title="Ted Patrick's Show" href="http://www.onflash.org/" target="_blank">Ted Patrick</a>, <a title="The birth of 360Flex" href="http://lordbron.wordpress.com/2006/12/06/360flex-a-brief-history/" target="_blank">agreed to do an all Flex Conference</a>.  This meant that I was going to be funnelling a lot of money and not wanting to put it all in my personal account, I tell John: &#8220;We need to incorporate.&#8221; We did and in February of 2007.  <a title="360|Conferences, Inc." href="http://360conferences.com" target="_blank">360|Conferences</a> was born.</p>
<p>For the first 2 years of it&#8217;s life, the conference business took a backseat as my part-time job.  In those two years though, it went from being in the red to being in the black.  (Look for a post from me on how I think this is the way most people should start a biz.)  Times are getting tough economically though and if I&#8217;m going to make this business succeed, it&#8217;s going to need to not be my PT gig anymore.  Therefore, in early 2009, I&#8217;ll be making the move to Queen Creek, Arizona.  360|Conferences will become my primary focus, while side projects will become my PT gig to help pay the bills.</p>
<p>I&#8217;m going to do some posts on what I&#8217;ve learned in the past two years: the good, the bad and the ugly.  John may or may not do that, you&#8217;ll have to read his posts to find out.  After I clear out the closet a bit, I&#8217;ll start detailing our little conference business as it enters the toddler years.  I&#8217;m sure there&#8217;ll be some stumbles along the way, but that&#8217;s business (and part of being a toddler).  It&#8217;s the downs that make the highs so rewarding..</p>
<p>I hope you&#8217;ll join me along the journey.  Thanks for reading.</p>
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