When the formula works you’ll know it.


360|Flex San Jose made over 110k…. We of course were in huge debt coming out of 2009, so we cleared no where near that. but that’s the most a 360|Event has ever made.

Clearly we’re doing better at this than before :)

Not super terrific awesome, but better.

I think we’ve found pricing that works ($499 first 100, $599 the rest), and stays true to our “Not breaking the Indie bank” ethos. We’ve also found a rhythm in selling sponsorships. Turns out I’m actually pretty good at it. These two things combined, with really aggressive selling to the community, seem to be paying off.

Our sponsorship package has gotten more wide ranging, and I think truly offers our sponsors a great value. For 360|iDev, I actaully had to turn people away, we simply didn’t have anything left to make into a sponsorship, and I refuse to simply take people’s money without giving them the absolute more value for their spend.

As the transition from 2 man team to 1 man team (Actually my wife is a major part of the company now) finishes it’s 6 month progression, I find myself even more excited about 360|Conferences. There’s lots to do, and plenty of uncertainty, but that’s exciting. I’m working hard to get 360|Mobile locked in. I’ve already begun looking at locations for 360|Flex and 360|iDev Fall. I’ve even started the ball rolling for 360|iDev Spring 2011, if you can believe that!

Oh and Europe. We might actually make it to Europe in 2010. Still TBD.

One Response to “When the formula works you’ll know it.”

  • Beth from Tenerife Business Sales Says:

    I read that twice, and if its ok with you I am planning to refer to you in an article I intend to create. I advise businesses in a small island in the Canaries and here we have some unique challenges. Some of the fundamental issues being that we are a log way from the mainland and so local experience, materials and goods all must be imported. There are also a lots of bureacratic problems that business people must surmount. Even so its a lovely place to live and it’s a minor inconvenience. The net is invaluable… I’ll be back to take another look at http://www.tenerife-business.com very soon!